Fraunhofer Institute for Open Communication Systems
Fraunhofer Institute for Open Communication Systems

Multiscreen Advertisement

Women in front of a seletion of TVs in electronic market
© istock / Sutyagin

The FAMIUM Multiscreen Advertisement solution addresses the needs of broadcasters and content providers to schedule and distribute media content (on-demand or live) to multiple platforms easily. By supporting the HbbTV standard, as well as MPEG-DASH, devices from both worlds can be reached from one Web-based management interface. HbbTV is available on Connected TVs and MPEG-DASH playback only requires an HTML5 browser (desktop, smartphone, tablet etc.).

Platform-specific inband signaling is used to insert advertisement into the media content. This is to ensure time-accurate playout of the advertisement. In the management interface various options exist to insert advertisement. For example, ad slots can be scheduled or dynamic triggering of ads during live events.

Features of FAMIUM Ad Scheduler

Screenshot FAMIUM Multiscreen Advertisement Scheduler
© Fraunhofer FOKUS
Screenshot FAMIUM Multiscreen Advertisement Scheduler
© Fraunhofer FOKUS
  • Comprehensive Web-based scheduling tool for broadcasters
  • Ad planning & event scheduling for DVB & OTT
  • Supports multiple Ad formats:
  • [I] Display Ads:
  • Splitscreen
  • Overlay
  • Fullscreen
  • [II] Video Ads
  • Integrates multiscreen / second screen capabilities: Clicktrough to microsite / second screen
  • Supports creation of DASH content through FAMIUM DASH tools

Features of FAMIUM Playout

  • Playout controller module for industry leading DVB-X multiplexer iMUX
  • Program schedule (playout management)
  • DVB StreamEvent & Ad injection -AIT/ HbbTV app injection
  • application instruments the iMUX java API
  • Interfaces: (1) REST interface (JSON) (2) Command Line / config file

Features of FAMIUM HbbTV Ad Framework

  • Client based HbbTV Ad framework
  • VAST 2.0 interpreter
  • Supports VAST wrapper
  • VAST Tracking events (Timing events) & Tracking Calls
  • VAST Reporting
  • Display Ad support integrated with VAST 2.0 client
  • StreamEvent Listener
  • Detect and react on DVB-Event Streams
  • EventMap support to automatize Ad-type definitions & handling
  • Integrates FAMIUM Multiscreen Framework capabilities
  • Enables “clicktrough to companion screen“ to launch microsites, additional video content etc. based on VAST

Our solutions – what we offer

FAMIUM Multiscreen Advertisement Workflow
© Fraunhofer FOKUS

We show how video content can be delivered across a multitude of devices and platforms via DVB, HbbTV, and DASH. A highlight is the dynamic integration of digital video advertising, which can be integrated in real time, in both classic linear and on-demand TV content. Through the integration of features of the HbbTV 2.0 standard, the technology supports second screen functionality and links video elements and inserted advertising via the HbbTV technology standard. A DRM system can be integrated in order to encrypt content and make it available only to a certain target group, such as for premium services.