
Fraunhofer FOKUS and Red Tech, a division of Red Bull have jointly created a HbbTV standard based broadcast measurement solution pioneering the evolution of broadcast measurement.
Satisfying the demand for a digital and real-time solution to measure linear broadcast on an international level to gather and compare key performance indicators with those of the Over-the-Top (OTT) and digital distribution.
The solution provides a HbbTV Tracking Framework enables broadcasters to measure their TV reach in real-time and with highest precision as well as giving them the ability to gain deep knowledge of their programs, viewing habits of their audience and to optimize strategic programming and advertising. Therefore, a TV research toolkit has been developed that offers comprehensive functionality to visualize, analyze and evaluate live and historic audience data.
The solution has been shortlisted for the prestigious HbbTV Awards in the category “Best technology innovation in an HbbTV product or service” in 2017.