MPAT is an editor and CMS for the production of HbbTV applications, which allows content creators without specific technical skills to build interactive TV applications. It is based on the HbbTV Application Toolkit (HAT) and further developed in an EU funded project, coordinated by the Fraunhofer FOKUS’ Competence Center FAME and rbb (Germany) and Mediaset (Italy) as broadcast partners.
MPAT is based on the popular WordPress platform and adds HbbTV capabilities by means of themes and plug-ins. It offers the content creator three different navigation models, including the Slideflow navigation and a set of additional features. MPAT is available as a cloud service instance for immediate use and full scalability, covering the full range from small tests to multi-million viewership. Alternatively, it can also be installed by broadcasters on their local servers.
The German broadcaster rbb (Rundfunk Berlin Brandenburg) used MPAT to build the HbbTV applications supporting the “Band Camp Berlin” series, the 25th anniversary edition of “Brandenburg Aktuell” and the “Täter, Opfer, Polizei” real-life crime series, which will premiere as a regular companion to the TV series at IFA 2017. Additionally, Mediaset used MPAT to explore the applicability for interactive advertisement and to show the suitability to create multiple apps applicable to different contexts and targeting different communication needs.
At IFA Berlin we will present the MPAT editor and demonstrate the pilot apps of rbb under the conditions of day-to-day broadcast production.
For further information see the MPAT project homepage.